The Ankle Biter @ Quibbling.net

I’m skeptical when new candy bars are introduced.  I mean, I don’t mind when there’s a Snickers with almonds instead of peanuts, because that seems like a reasonable sort of change, but new candy bars are often disappointing. 

As Exhibit A, I present the M-Azing bar, or whatever it is that M&M-Mars calls that abomination of a chocolate bar with the mini M&M’s embedded in it.  They use horrible, over-sweetened, waxy chocolate and it’s just revolting.  Exhibit B is the inside-out Reese’s Cup.  That peanut butter coating they use is, as my friend Stephanie would say, narsty.  Exhibit C is the version of the Kit-Kat that’s shaped more like a typical candy bar rather than the four sticks.  Too hard to bite into, and there was nothing wrong with the classic Kit-Kat form factor.  Made it easy to save some for later.

So I generally stick to the classics.  After all, they’ve withstood the test of time and there are only so many ways to rearrange chocolate, caramel, peanut butter, nuts, and nougat.  You can use dark chocolate instead of milk chocolate, and that generally works pretty well, and you can play around with the types of nuts or substitute crispy rice, and that’s okay too.  But on the whole, there is very little you can do to really innovate and create something new and wonderful.

Except.

Some genius at Hershey decided in 2004 to shove pretzels into a candy bar, creating the Take 5.  Eureka!  Pretzels, peanut butter, peanuts, caramel, chocolate.  Does it get better?  Actually, yes.  They divide it into two halves, so that like Mounds, Almond Joy, Reese’s Cups, Kit-Kat, or Twix, you can easily share with a friend without having to get caramel all over everything, or save the second half for later.

Finally, I have found a new snack.

This entry was posted on Thursday, February 16th, 2006 at 10:37 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.